Keyword Research: is the process to check the search volume, competition of the keywords that how much searches are there particular to your niche. So according to the keyword research we will come to know which terms to use for the meta tags ,meta titles to increase the visibility. Using this keywords we will help your website to rank on this particular this terms in search Engines which drive you the traffic and leads.
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Content Management: Content is the key role in the SEO. Good and unique the content is more is the visibility on search engines. Without the good content its not possible to get the website ranked. Google loves unique Content so blogs are the best option. You can create corporate blogs on your site to keep the website content updated and fresh. So on Average content word count for the blogs should be more than 1000 words.
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On-page optimization: On page Optimization depends on lot of the factors. According to google your website should be properly optimized to get it ranked. It depend on lot of factors like speed of the website,Responsive designs,good multimedia content. More is the speed of the website easy for users to navigate it should open in seconds. your website should properly responsive because now 80% users use everything from there smart phones. Good Multimedia content helps your users to understand about what they finding out.